Maternity Pillows
Reclaim your sleep with our collection of maternity pillows. Designed to support your bump, back, and hips, our range includes U-shaped full-body pillows, compact C-shaped cushions, and adjustable bolsters. Shop UK-tested designs that promote healthy side-sleeping and transition into nursing supports.
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Restorative Rest: Ergonomic Maternity & Body Pillows
As your body changes, finding a comfortable sleeping position can become a challenge. Our maternity pillows are engineered to provide targeted support exactly where you need it most, helping to alleviate the pressure on your hips, lower back, and bump. By encouraging a stable side-lying position—the recommended posture for optimal blood flow to both parent and baby—these pillows are an essential tool for maintaining physical wellness throughout every trimester.
Finding Your Shape: Tailored Support
Every pregnancy journey is unique, which is why we offer a variety of “alphabet” shapes and modular designs:
U-Shaped Pillows: The “gold standard” for 360-degree support. These cradle your front and back simultaneously, preventing you from rolling onto your back during the night. They are ideal for restless sleepers who want to switch sides without moving the pillow.
C-Shaped & G-Shaped Pillows: More compact than a full U-shape, these wrap around your body to provide a dedicated “nest” for your bump while supporting your neck and knees to keep your spine in neutral alignment.
Bolsters & J-Shapes: These long, flexible pillows are perfect for tucking between your knees to relieve pelvic girdle pain (PGP) or symphysis pubis dysfunction (SPD).
Wedge Pillows: A versatile, space-saving option. These can be “wedged” under the bump to prevent pulling or behind the back to provide a gentle incline, which can help manage pregnancy-related heartburn and acid reflux.
Innovative Materials for Better Sleep
We prioritise high-quality fillings and fabrics that respond to your body’s needs:
Mouldable Microbeads: Featured in premium models like the bbhugme, these allow you to adjust the firmness and density of the pillow by sliding toggles, ensuring custom support as your bump grows.
Cooling Technology: Many of our pillows feature “cool-touch” covers or breathable mesh panels. These are designed to draw heat away from the body, helping to manage the increased body temperature often felt during pregnancy.
Hypoallergenic & Washable: To maintain a fresh sleep environment, all our pillows come with removable, machine-washable covers made from soft, natural fibres like organic cotton and bamboo.
Beyond Pregnancy: A Long-Term Investment
The utility of a high-quality maternity pillow extends well into the “fourth trimester.” Many of our designs are multi-functional:
Nursing Support: Once your baby arrives, these pillows can be folded or wrapped to create a comfortable, elevated platform for breastfeeding or bottle-feeding, reducing strain on your arms and shoulders.
Postnatal Recovery: The extra support can be invaluable for sitting comfortably during the recovery period, particularly for those who have had a C-section.
[Image showing the different ways to position a U-shaped vs a Wedge maternity pillow]
A Commitment to Safety
In line with UK safe sleep guidance, our maternity pillows are designed for adult use.
Safe Sleep Reminder: While these pillows are wonderful for parent comfort, they should never be used as a sleep surface or lounger for an infant. Always ensure your baby sleeps on a firm, flat, clear mattress in a cot or Moses basket.
Explore our range of maternity and body pillows to find the perfect companion for a more comfortable, supported, and restful night’s sleep.





