Personal Care

Gentle by Nature: Premium Personal Care for Baby & Toddler

A baby’s skin is up to five times thinner than an adult’s, making it significantly more sensitive to environmental changes and chemical irritants. Our personal care range is meticulously curated to protect this fragile barrier. We prioritise products that are free from harsh sulphates, parabens, and synthetic fragrances, focusing instead on plant-based, organic, and dermatologically tested ingredients that soothe, hydrate, and protect from day one.

Bath & Hair Care: Tear-Free Gentleness

Bathtime is about more than just cleanliness; it’s an opportunity for skin-to-skin bonding. Our selection of washes and shampoos ensures the experience remains soothing:

• pH-Balanced Washes: Formulated to match the natural acidity of infant skin, preventing dryness and irritation.

• Tear-Free Shampoos: Gentle enough for the finest newborn hair, these formulas ensure that accidental splashes don’t cause stinging or distress.

• Cradle Cap Solutions: Specialist foams and brushes designed to gently lift scales and balance the scalp without using aggressive chemicals.

Hydration & Protection: Skincare Essentials

Whether your baby has “normal” skin or is prone to dryness and eczema, keeping the skin hydrated is the first line of defence against irritants:

• Moisturisers & Lotions: From rich balms for winter protection to lightweight lotions for daily use, our moisturisers lock in hydration using natural oils like apricot, almond, and calendula.

• Nappy Rash Protection: Our range includes barrier creams that provide a breathable, waterproof layer to protect delicate areas from moisture and acidity, alongside soothing treatments for active flare-ups.

• Massage Oils: Perfect for a calming post-bath routine, these oils promote relaxation and can help improve circulation and digestion through gentle touch.

Outdoor Care: Sun & Weather Protection

In the UK, protecting skin from the elements is a year-round task:

• High-SPF Sunscreen: Formulated specifically for infants, our mineral-based sunscreens offer broad-spectrum UVA and UVB protection without the use of harsh chemical filters.

• Weather Balms: Thick, waterless balms that protect cheeks and lips from chapping during cold, windy walks in the park.

Trusted Standards for Sensitive Skin

Safety is at the heart of our personal care collection. Every brand we stock—from heritage names to modern organic pioneers—adheres to strict UK and EU cosmetic safety regulations.

• Hypoallergenic Testing: Most of our range is clinically proven to be hypoallergenic, minimising the risk of allergic reactions.

• Eco-Conscious Packaging: We support a more sustainable future with many brands offering recyclable packaging and biodegradable formulations that are as kind to the planet as they are to your baby.

Explore our collection to find the perfect ritual for your baby’s skin, ensuring they stay comfortable and protected through every cuddle and crawl.